![]() ![]() Resources: Apple also intends to make the most out of the resources it uses.Doing so requires designing and implementing new technologies, mobilizing financing structures, and rapid deployment of renewable energy capabilities. Climate Change: The company has committed to using its resources to combat climate change through a specific goal of achieving carbon neutrality by 2030. ![]() Below are the three major environmental issues that constitute the three major components of the environmental strategy of Apple: Hence, through an environmental strategy, Apple has identified three major pressing concerns that it has pledged to address: the ongoing climate emergency due to global warming and climate change, limitations in accessing mission-critical and finite natural resources, and prevalence of excessive and wasteful consumerism. One of these programs focuses on designing and implementing a specific sustainability strategy aimed at promoting environmental protection and conservation through responsible and sustainable business practices. This position proved to be beneficial because Apple managed to catapult itself to global success under the leadership of Jobs.Ĭook eventually deployed several corporate social responsibility programs when he became the new chief executive. He believed that his company should focus more on building capabilities to innovate and market products and services as key sources of its competitive advantage. Prior to the leadership of Tim Cook, the former chief executive, Steve Jobs, had a staunch policy against corporate social responsibility. ![]() Key Elements in the Environmental Strategy of Apple Consider the sustainability strategy of Apple as an example, specifically its key environmental initiatives. Furthermore, because their profitability and longevity depend on access to finite natural resources, they have taken measures to promote and protect the environment. Nonetheless, executives of multinational and global organizations operating within the greater technology industry have recognized their environmental impacts. ![]()
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